Spinning the Bottle Again: More Strategies, Tactics and Case Studies about Wine Public Relations. (Paperback)

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Description


More strategies, tactics and case studies about wine public relations.

About the Author


Harvey Posert was the long-time head of public relations for renowned Robert Mondavi Winery, the winery that changed the face of the American wine business, as well as the Wine Institute, the industry's leading lobbying organization. He also worked in general public relations and spent time as a daily newspaper reporter. Paul Franson has extensive experience in corporate and agency public relations as well as business reporting and editing. He is now a full-time freelance writer specializing in wine and related subjects.


Product Details
ISBN: 9780985139209
ISBN-10: 098513920X
Publisher: Paul Franson
Publication Date: February 11th, 2012
Pages: 216
Language: English