Presidential Communication: Description and Analysis (Hardcover)

Presidential Communication: Description and Analysis By Robert Denton, Dan Hahn Cover Image

Presidential Communication: Description and Analysis (Hardcover)

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Presidential Communication is the first book to combine a study of the presidency with communications. First it builds a base for the rhetorical presidency--what it means and how it works--and why an Approach based on an analysis of presidential rhetoric and persuasion works better than others to uncover the essential nature of the office. The authors also examine the presidency from the major areas of concentration traditionally found in communications scholarship. The theoretical discussion is reinforced with case studies drawn from recent history.
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Product Details ISBN: 9780275921750
ISBN-10: 0275921751
Publisher: Bloomsbury Publishing PLC
Publication Date: September 23rd, 1986
Pages: 358
Language: English